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Ford Creates Fake Marketing Research Company for 'Swap your Ride' Campaign

Posted by MondayHotreviews - Automotive Advice for Women at Nov 2nd, 2007 11:30am

In a recent blog, Toby Bloomberg complains "What is wrong with marketers and advertisers?" She points readers to Ford's recent advertising campaign, "Swap Your Ride," which includes a television commercial with this voiceover: "We didn't tell them we were from Ford; we told them it was... market research." The tag line on Ford's website supporting the campaign reads - ...


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